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Reader Interactions


  1. An excellent post, Carrie, and more than anything a reminder to spend the same time and care on our own website as we do for our clients. Too often the “cobbler’s kids need new shoes” syndrome takes over much to our own detriment.

    And, now if you’ll excuse me, I have a very important website to tend to (my own)…

    Thanks again.


  2. Hi Carrie,
    It seems like a lot of the teaching about lead magnets are geared around creating educational materials… do creating educational lead magnets and autoresponder series work to convert b2b clients?

    • Hey Jeff, that’s a fantastic question. Considering the majority of my experience is b2c, I won’t pretend to have something intelligent to say about how that converts b2b. I would guess the principles are the same, but the approach would change a bit.

  3. Good advice, thanks, will try to put it to use. Trying to think about solving the problems my “ideal customers” have and establish an approachable, informal tone. I think that’s easier (the friendly, approachable tone) online than in real life for introverts like me.

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