Liquid Web, one of my favorite web hosts, recently announced the addition of Managed WooCommerce Hosting to their product lineup.
It’s impressive (I’ll share why shortly), but first, let me loosely define a few terms so that we’re all on the same page.
Web Hosting – This term broadly applies to any web host (shared, dedicated, or virtual). Generally speaking, you can host any sort of website, regardless of the software used to create the website, with a web hosting company.
WordPress Hosting – All WordPress needs to run is a server (preferably Apache or Nginx) with PHP, MySQL (or MariaDB). You can install and run WordPress on a jillion different web hosts.
Managed WordPress Hosting – These are web hosts that are specifically configured and optimized to run WordPress sites. The work of keeping the software monitored, patched, and up to date is “managed” for you. Additionally, when you need support, you won’t be dismissed outright because “WordPress is third-party software and we don’t support third-party software.” Instead, you’ll be met with knowledgeable support people that are happy to help. I have personal experience with three Managed WP hosts: Liquid Web, WP Engine, and Flywheel.
Managed WooCommerce Hosting – Take Managed WP Hosting and then factor in a hosting environment specifically configured and optimized for WooCommerce, a major e-commerce platform that runs on top of WordPress. Then throw some nice features specific to e-commerce on top of that. That’s the topic of this post. Liquid Web is the first to offer managed hosting specifically for WooCommerce sites.
Before we go further, you should know that I am an affiliate partner with Liquid Web. If you decide you want to sign up with them, I don’t care whether you use my affiliate link or not. But know that if you do use it, I’ll look like this.
What you need to know about Liquid Web Managed WooCommerce Hosting
Depending on who you are, there are different details you want to know. Feel free to skip to the section that most interests you.
- Your experience as a Liquid Web customer
- Your experience as a shop admin
- Your experience as a shop owner
- Your experience as a developer (plus the nerdy technical details)
If you’re reading this and don’t care about WooCommerce, but want to know more about Liquid Web’s Managed WordPress, then skip the rest of this article and read my review.
Your experience as a Liquid Web customer
If you’ve used Liquid Web’s Managed WordPress hosting before, you’ll be familiar with the user interface. There’s no cPanel, it’s a customized experience tailored to the needs of someone managing WordPress sites. Other than the slight logo difference (see screenshot below), both dashboards are the same.
If you’re new to Liquid Web, you can get a feel from the screenshot of what account admin looks like. The learning curve to get familiar with (and using it) is minimal.
Once you’re inside
/wp-admin, you’ll see some additional plugins not present in regular Managed WordPress that are specifically relevant to WooCommerce. Some are third-party and some are built by Liquid Web. If you care for a list of plugins, leave me a comment and I’ll pull them out.
For the most part, there’s nothing different about the user experience for a Managed WordPress customer and a Managed WooCommerce customer.
Your experience as a shop admin
I’m defining “shop admin” as the person who manages the store from within the WordPress install. That’s the person adding products, creating shop coupons, managing store settings (i.e. shipping, payment gateways), etc.
The good news is that if you’re already familiar with WooCommerce, your learning curve for working with Managed WooCommercce is approximately zero. If you’re new to WooCommerce, God bless you and grab yourself a full pot of coffee. Here’s the documentation.
The biggest difference you’ll notice is some cleaned-up admin columns on the product and order pages. You’ll get the ability to add custom tabs on products and print PDF invoices (or packing slips). You also get to specify a custom thank-you page on a per-product basis, something you can’t natively do with WooCommerce.
Your experience as a shop owner
This is really the most important part, right? This is the part where improvements to the hosting infrastructure literally translate to dollars in your pocket.
Hosting that grows with you (dynamically)
There are two surprises that no store owner wants to get:
- Traffic spikes that result in overage charges on your hosting account (paying more money)
- Or, even worse, traffic spikes that cripple your site’s performance (losing sales)
With traditional hosting, you’re either in a plan that fits just right 90% of the time or you’re in a plan that’s too big for you 90% of the time (but fits snug on big traffic days, like Black Friday). Either way is a bummer. If you’re on a just right plan, you blow out your britches on Thanksgiving weekend and have to endure downtime while your host moves you into a bigger outfit. But if you’re on the big britches plan, then 90% of the time you’re paying for space you’re not using.
Liquid Web’s Managed WooCommerce is specifically designed to dynamically scale with your site’s traffic. That means that if you get an unexpected shout-out on LIVE with Kelly & Ryan and people are adding hundreds (or thousands) of items to your cart by the second, your site will seamlessly respond to make sure every order gets through. No downtime, no loss. And, no surprise fees for the trouble.
Plan ahead for promotions
In the previous example of an unexpected traffic spike, Liquid Web is working behind the scenes to make sure you’re covered. Now, what about when you have expected traffic spikes (think Black Friday or Cyber Monday)? You’re covered here, too.
You get access a variety of performance tests you (or your development team) can request at any time to simulate various scenarios on your site. That gives you the ability to address potential issues or make improvements ahead of time so that when the people come, you’re ready to take their money. 🙂
If you’re migrating an existing WooCommerce site over to Liquid Web (which they help with), those performance tests are automatically run after your site is moved.
Data you can do stuff with
Google Analytics is awesome, no doubt, but if you’ve ever tried to decipher the data and turn that into actionable information, you know that “difficult to do” is an understatement.
Liquid Web partnered up with Glew, an e-commerce analytics company, to deliver business intelligence you can act on to increase your profits. You know, data you can do stuff with. I’ve never played around with Glew so I can’t comment on the specifics, but access to meaningful data that’s easy to interpret is always a good thing.
After you create a new Liquid Web Managed WooCommerce account, you’ll receive access to your Glew account. You’ll then need to connect it to your Google Analytics account (its pretty straightforward to do, but Liquid Web will help you as needed). It costs $$ to use Glew, but the good news is it’s included in the cost of the hosting account.
Research shows that nearly 70% of shoppers put something in their cart and never complete the purchase. That’s Cart Abandonment in web jargon.
Liquid Web partnered with Jilt, the leader of abandoned cart technology, to give you a way to reach out (via an email sequence) to those customers who jump ship. According to Jilt’s Head of Product, Beka Rice, around 15% of customers come back and complete their purchase after getting an email nudge. That’s money just laying on the table. With zero effort after the initial setup of a Jilt campaign (which took me 30 seconds to set up based on their pre-existing templates), you could recoup 15% of those lost sales*.
* Your mileage may vary
As with Glew, you’ll get access to your Jilt account after your Managed WooCommerce Hosting is set up. The cost of using Jilt is also included in your hosting, so no extra payout for cart recovery! Although Glew and Jilt are automagically tied to your Liquid Web account, you’ll still need to login into their respective dashboard to set up your services and access data.
Basically, if you make money with your WooCommerce website, everything in Liquid Web’s Managed plan is designed to help you make more of it. You can find cheaper (lesser) hosting plans elsewhere, but you’re gambling with your revenue. At the time of this writing, there is not a comparable hosting product on the market.
Your experience as a developer
With Liquid Web’s Managed WP Hosting, you get features like site staging, 1-click restore from backup, SSH access to the server, and stencils (think “blueprints” you can use to punch out a new site identical to an existing site). With Managed WooCommerce you get all of those same features.
There’s nothing new to “see,” per se, but there’s some really cool stuff happening under the hood.
Dynamic resizing without downtime
More RAM, more disks, more CPUs – Liquid Web’s throwing resources at a Managed WooCommerce site dynamically, as needed. But you’re a developer, so I know you want to know what that really means, so I asked Liquid Web to expound. 🙂
Here’s what they said: The platform is a Kubernetes-managed container-based cluster.
Pour some milk on that and eat it for breakfast. There are integrations running so that things like image compression, reporting and analytics, and search indexing aren’t running on the store’s servers. The heavy lifting is done elsewhere. That’s one of the ways Liquid Web is able to keep WooCommerce sites so performant.
High performance under heavy load
If you’ve done any back-end development with WordPress, you’ve probably cringed at the data structure. Dump WooCommerce on top of that and you’ve got a ridiculous amount of queries clogging up the airwaves.
How do you make that better? You go around it.
Liquid Web’s Managed WooCommerce uses a custom table to store order data, reducing query loads by 95% and increasing capacity by more than 75%. The logic behind this is out in the open on Github.
Pre-written performance tests
Imagine you’re the developer for a client running a WooCommerce site. Imagine that client is announcing a huge product launch (to a huge customer base) and it’s happening right now. Imagine that you’re sleeping soundly and your phone/inbox are quiet because everything’s going perfectly with that product launch. 🙂
No matter how hard you plan for contingencies ahead of time, there’s always the chance that everything will go to hell in a hot minute on a client’s site. Liquid Web gives you the ability to run performance tests on the site at any time in a like environment so that you can troubleshoot the heck out of issues before they become problems.
And if you’re not sure which performance tests to write and scenarios to test, Liquid Web’s pre-written 20+ of them for you (i.e. load tests for thousands of concurrent users). You’re the hero on launch day.
I wasn’t sure to mention this as a treat for developers or store owners. I guess it’s both. As a developer, you already know that schema plays a huge role in helping Google (and other search engines) accurately index site content.
Steve Grunwell (a Liquid Web developer and all around really nice guy) is working on a plugin called Schemify, which is meant to streamline the process of creating JSON-LD objects for WordPress content (as an alternative to Schema markup). Liquid Web is leveraging this plugin to add structured data to its WooCommerce sites.
The SEO benefit is definitely something you can use as a selling point with clients.
More than just a plugin…
I’ve come to expect certain features from a Managed WordPress host, things like auto-updates, staging sites, and performance tweaks to the server (and of course Liquid Web does all of that well).
When I saw the first headline fly by about the announcement for Liquid Web’s Managed WooCommerce Hosting, I thought maybe it was just Managed WordPress hosting with the WooCommerce plugin bolted on.
After digging into it, I know that’s definitely not the case.
Changes to the admin interface are minimal (and subtle). Those changes are nice, but the real part to get excited about is what’s happening in the background. If Liquid Web can deliver on what they’re promising, store owners should see a marked improvement in site speed and overall performance, even when a site’s under stress. If you earn your living with your website, do yourself a favor and checkout Liquid Web’s platform.