It was a Saturday and I was on my way home from recording my latest course at Lynda.com. My husband planned to pick me up at the airport. The morning of my flight, he told me he’d applied to be an Uber driver (he’s employed full-time, so this was a bit of whimsy). Maybe 45 …
What an Uber Driver Can Teach You About Your Business Read More »
You don’t need more time to get your work done. You need better time management strategies. Your business runs on time. It’s what you need to start, create, and finish projects for both yourself and your clients. So, the question is: How do you make the most of your time so that you’re maximizing profitability? …
Solid time management strategies that save you time and make you money Read More »
This is my 4th annual end-of-year reflection on my business. (Here are the 1st, 2nd, and 3rd.) This was an interesting and pivotal year. The short version of it is that I’ve increasingly pulled away from client services in favor of focusing on products that serve my brand. Review of 2016 Goals My broad goals …
Is your entire SEO strategy built around getting a green light in an SEO plugin? Or do your efforts end after signing up for a Google Analytics account and submitting your XML sitemap to Google Search Console? If you’re hanging your hat on this one great thing you’ve done for your SEO, chances are extremely …
You can make a living teaching others what you know. I recently spoke on the Matt Report podcast about how to create an online course and that inspired me to write about the process in more detail. In this article, I’ll share lessons learned from the last 15 courses I’ve created and taught online and how …
How to Create an Online Course: Tips from One Teacher to Another Read More »
I thought I knew what good SEO was. I was wrong. I’ve run this site for several years and done my best to get the “green light” on every post. But guess what? I was optimizing for keywords and phrases that had little relevance for my business. Confession: I’d find a popular search term and …
SEO Bootcamp: The Ideal SEO School to Get Your 2017 in Gear Read More »
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