This is my 4th annual end-of-year reflection on my business. (Here are the 1st, 2nd, and 3rd.) This was an interesting and pivotal year. The short version of it is that I've increasingly pulled away from client services in favor of focusing on … [Read more...] about 2016: My Business Year in Review
Business & Freelancing
While I write a lot of Genesis Framework and WordPress tutorials, I also write about business and freelancing.
Following are articles and lessons I've learned running my business. For articles specific to growing your business skills as a freelancer, visit my other blog at TheFearlessFreelancer.com.
How Shopping for a Diamond Can Improve Your SEO
Is your entire SEO strategy built around getting a green light in an SEO plugin? Or do your efforts end after signing up for a Google Analytics account and submitting your XML sitemap to Google Search Console? If you're hanging your hat on this … [Read more...] about How Shopping for a Diamond Can Improve Your SEO
How to Create an Online Course: Tips from One Teacher to Another
You can make a living teaching others what you know. I recently spoke on the Matt Report podcast about how to create an online course and that inspired me to write about the process in more detail. In this article, I'll share lessons learned from … [Read more...] about How to Create an Online Course: Tips from One Teacher to Another
SEO Bootcamp: The Ideal SEO School to Get Your 2017 in Gear
I thought I knew what good SEO was. I was wrong. I've run this site for several years and done my best to get the "green light" on every post. But guess what? I was optimizing for keywords and phrases that had little relevance for my business. … [Read more...] about SEO Bootcamp: The Ideal SEO School to Get Your 2017 in Gear
30 Days to Better SEO – Week 4
What started out as a 30 day goal to improve the SEO of this site has morphed into a half-year journey, but hey, life happens, right? If you're just now joining me in this journey, you may want to catch up on previous weeks: 30 Days to Better … [Read more...] about 30 Days to Better SEO – Week 4
Book Review: Duct Tape Marketing
Originally published in 2007, Duct Tape Marketing is one of the best-loved books for practical small-business marketing tips. This post is for you if you've already read it and want a refresher or if you're considering reading it and want to know if … [Read more...] about Book Review: Duct Tape Marketing