Business & Freelancing

It was a Saturday and I was on my way home from recording my latest course at Lynda.com. My husband planned to pick me up at the airport. The morning of my flight, he told me he'd applied to be an Uber driver (he's employed full-time, so this was … [Read more...] about What an Uber Driver Can Teach You About Your Business

This is my 4th annual end-of-year reflection on my business. (Here are the 1st, 2nd, and 3rd.) This was an interesting and pivotal year. The short version of it is that I've increasingly pulled away from client services in favor of focusing on … [Read more...] about 2016: My Business Year in Review

Is your entire SEO strategy built around getting a green light in an SEO plugin? Or do your efforts end after signing up for a Google Analytics account and submitting your XML sitemap to Google Search Console? If you're hanging your hat on this … [Read more...] about How Shopping for a Diamond Can Improve Your SEO

You can make a living teaching others what you know. I recently spoke on the Matt Report podcast about how to create an online course and that inspired me to write about the process in more detail. In this article, I'll share lessons learned from … [Read more...] about How to Create an Online Course: Tips from One Teacher to Another

I thought I knew what good SEO was. I was wrong. I've run this site for several years and done my best to get the "green light" on every post. But guess what? I was optimizing for keywords and phrases that had little relevance for my business. … [Read more...] about SEO Bootcamp: The Ideal SEO School to Get Your 2017 in Gear