I make no bones about the fact that I use multiple web hosting companies. This experience gives me a baseline to compare different hosts and decide which is best for what situation. The newest host on my list is Liquid Web. They’re a long-time player in the web hosting space and more recently have added […]
Business & Freelancing
I'm a small business owner and service provider. Below are articles about my experience with freelancing, running a business, customer service, and more.
It was a Saturday and I was on my way home from recording my latest course at Lynda.com. My husband planned to pick me up at the airport. The morning of my flight, he told me he’d applied to be an Uber driver (he’s employed full-time, so this was a bit of whimsy). Maybe 45 […]
This is my 4th annual end-of-year reflection on my business. (Here are the 1st, 2nd, and 3rd.) This was an interesting and pivotal year. The short version of it is that I’ve increasingly pulled away from client services in favor of focusing on products that serve my brand. Review of 2016 Goals My broad goals […]
Is your entire SEO strategy built around getting a green light in an SEO plugin? Or do your efforts end after signing up for a Google Analytics account and submitting your XML sitemap to Google Search Console? If you’re hanging your hat on this one great thing you’ve done for your SEO, chances are extremely […]
You can make a living teaching others what you know. I recently spoke on the Matt Report podcast about how to create an online course and that inspired me to write about the process in more detail. In this article, I’ll share lessons learned from the last 15 courses I’ve created and taught online and how […]
I thought I knew what good SEO was. I was wrong. I’ve run this site for several years and done my best to get the “green light” on every post. But guess what? I was optimizing for keywords and phrases that had little relevance for my business. Confession: I’d find a popular search term and […]