Lead generation is simply the art of attracting people who need your products or services to your virtual front door. What tactics do you use to get them there? Read on to find out. This post is part of a series called Freelancing Fundamentals: How to Take a Project from Cradle … [Read more...] about Freelancing Fundamentals: Lead Generation Tactics
Every project has a life cycle filled with a series of steps and moving parts that have the power to make or break it. From sourcing your potential leads to using tactics that turn those leads into repeat customers, each step has specific value to your business. These are the fundamentals of … [Read more...] about Freelancing Fundamentals: How to Take a Project from Cradle to Grave
Need a complete reference of action hooks and filters found in the Genesis Framework? Here ya go. I'm not going to add a lot of commentary to this post as it's truly meant as a reference guide, not a tutorial. My intent is to let you know all of the locations where you can hook into Genesis as … [Read more...] about Genesis Hook Reference: A Complete List of Hooks & Filters for the Genesis Framework
One of my subscribers recently asked me a great question and I wanted to share my answer with you. How do you guide customers into figuring out what they want? As many newbies do I am building websites for friends and family, who simply want something built and then after spending hours and … [Read more...] about Web Devs: How do you help customers figure out what they want?
If you're a freelancer or small agency who makes a living selling WordPress-based products or services, this post is for you. Or, better yet, if you're not quite earning a living that supports self-employment, you're definitely in the right spot. In 2014 I started a podcast for people who: … [Read more...] about Do you (want to) make money with WordPress?
In 1997, I was fresh out of college, had very little experience, and was looking for a way to pay rent. Armed with three (unpaid) websites in my portfolio -- a university department site, a church website, and my personal site/online resume -- I hoped to turn my baby skill set into a paying … [Read more...] about 7 Things Your (Potential) Client Needs to Hear You Say Before They’ll Hire You